LinkedIn report says small businesses are becoming more astute users of Social Media Marketing

Fable Technology :) Small and midsize businesses play an important role in our economy. Every day, they fight for our attention while also trying to gain any leverage they can over the big box retailers like Amazon, Target, Walmart, and more. There’s no doubt that social media is playing a crucial role in this battle. However, just how successful is it?

LinkedIn has published a new study called Priming the Economic Engine that shines some light on SMB usage of social media. Its findings present an optimistic outlook for 2014, with a renewed focus on marketing. And while that’s great, there were three additional key discoveries LinkedIn found about social media adoption:

• While social media is used for marketing, SMBs are also learning from it.
• Social media helps companies find new customers, especially the hyper growth SMBs.
• There’s an opportunity for financial companies to connect with SMBs on social media — and they’re mostly receptive on LinkedIn.

Source :) The Next Web